Templates

Google Business Profile Posts for Local Services

Create Google Business Profile posts — formerly Google My Business posts — from finished job photos. Built for pressure washing, auto detailing, cleaning, and other local service businesses.

What Google Business Profile posts are — and what they're not

Google Business Profile posts (previously called Google My Business posts) are updates you publish directly on your business profile — visible to anyone who finds you on Google Search or Maps.

Brago generates the post image and caption. You upload both in your Google Business Profile dashboard. Brago does not post directly — your account stays under your control.

What GBP posts do:

  • Keep your profile active with recent work
  • Show potential customers real job results
  • Display your service area, reviews, and license
  • Give people a reason to choose you over competitors with no posts

What Brago does NOT promise:

  • Guaranteed ranking improvements
  • Specific lead or review volume
  • Direct posting or scheduling to your account

What Brago includes in every GBP post

Before/after job photo

The visual proof. One clear before and one clear after from the same job.

Short headline

18–32 characters. Specific to the job — not generic slogans.

Service area

'Serving Austin, TX' — not a full street address.

License & Insurance

One line is enough. Builds trust without taking over the visual.

Phone number (optional)

Google posts can include your number. Brago shows it at readable size, never crammed.

Review count (optional)

If you have Google reviews, add the number. Brago shows it as '★★★★★ 247 Google reviews'.

Google Business Profile posts vs. Facebook and Instagram

Each channel is a different audience with a different expectation. Brago formats the same before/after job photos differently depending on where you're posting.

Google Business Profile

Tone: Professional and informative

Best for: Showing your business is active, licensed, and serving your area

Include: Phone number, service area, review count, license/insurance

Avoid: Casual emojis, aggressive promotions, invented review counts

Facebook / Nextdoor

Tone: Conversational and local

Best for: Neighborhood word-of-mouth, sharing recent local jobs

Include: Light CTA ('message us'), service area, natural language caption

Avoid: Formal tone, hard-sell language, too much contact info upfront

Instagram

Tone: Visual portfolio

Best for: Building a consistent body of work over time

Include: Visual-first layout, short caption, minimal phone number

Avoid: Long captions, too many trust badges competing with the photo

Create a Google Business Profile post from your next job

Upload before/after photos, set up your brand profile once, and generate a post in under 60 seconds.